https://www.biographysocialmedia.com/blog daily 0.75 2024-01-10 https://www.biographysocialmedia.com/blog/how-to-support-your-favorite-brands-on-social-media monthly 0.5 2024-01-10 https://www.biographysocialmedia.com/blog/hashtag-holiday-calendar-2024 monthly 0.5 2024-01-10 https://www.biographysocialmedia.com/blog/december-hashtags monthly 0.5 2022-11-28 https://www.biographysocialmedia.com/blog/content-syndication-how-to-make-the-most-of-your-content monthly 0.5 2022-11-21 https://www.biographysocialmedia.com/blog/a-summer-of-lenses-part-2-a-walk-into-the-fastlane monthly 0.5 2022-11-15 https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/2137a256-43d3-4226-9d9d-ce1b4f1cb6da/DGP1.jpg Blog - The Summer of Lenses Part 2 - A Walk into the Fastlane The first stop in my Summer of Lenses was renting a Canon 70-200mm f/4L IS II. This dynamic lens is #2 on my overall lens wish list for when I save up the pennies to ascend to that level. This was my first time working with these types of real deal lenses. I decided a great place to experiment with this lens would be the 2022 Indycar Detroit Grand Prix. The mix of close lifestyle/documentary style images within the close, intimate garages and the need for telephoto to capture on track action would prove to be a great proving ground for this lens. Starting out it was a very nerve-wracking experience hauling a piece of $2500+ not-mine equipment in my backpack going into downtown Detroit but it quickly become a confidence boosting experience. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/82920a56-4bb1-4211-a534-b4310bb2809a/DGP6.jpg Blog - The Summer of Lenses Part 2 - A Walk into the Fastlane As I arrived the Indy Lights series was holding their race for the weekend. With this being a support series race the crowds weren’t very dense and the general admission areas were very accessible. With the lens only arriving a day before this was the perfect opportunity to really get my hands and eyes around it and start giving it a go. Quickly I realized the potential it had and the delight in getting visually closer than I ever had before with a lens. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/002a00f9-c412-4609-ac6a-f61f6b0b75da/DGP3.jpg Blog - The Summer of Lenses Part 2 - A Walk into the Fastlane After the Indy Lights podium ceremony I had some solid time to explore the grounds of Belle Isle & most importantly - the garages & paddock area. This is where all of the different types of racing cars & teams maintain & keep all of their vehicles and equipment. At this race it is traditionally open to anyone who has a ticket, so I was there. All of the cars were out and being tinkered on by their crews before the race. With this lens starting at 100mm I was really able to get in close, even cutting through some crowds, for some really great images of the garages. Some of my favorites were ones I was able to catch inside the vehicles. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/55978b1f-1b96-4b60-822e-1ecda0c92210/DGP17.jpg Blog - The Summer of Lenses Part 2 - A Walk into the Fastlane Before I knew it, it was race time or at least my predetermined time to claim my general admission spot while to getting was good. At the start I positioned myself between 3 turns to really capture the cars at some great angles. I was able to zoom through the fence with this lens & making my images light years ahead of the year prior. I learned that I am not the best at panning, but that comes with time. Typically food & drinks aren’t going too fast. I opted to get the f/4 as this was an outdoor event in the summer and I was hoping for a bright, sunny day however I was too optimistic. I am confident using the lower f models would have allowed for crisper images, especially pulled in to 100mm. I was also surprised in that I assumed the 24-100mm lens would get me closer than it could. Don’t get me wrong, it was able to get close enough to make the track fencing nearly disappear from the grand stand and vastly improve my shots from the year prior. I just thought it would be…more. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/c418305b-c4d6-406d-9230-3495f6597417/DGP30.jpg Blog - The Summer of Lenses Part 2 - A Walk into the Fastlane - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.biographysocialmedia.com/blog/your-one-stop-shop-for-all-things-digital-marketing monthly 0.5 2022-11-15 https://www.biographysocialmedia.com/blog/a-summer-of-lens-part-1 monthly 0.5 2022-11-07 https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/3be98633-413a-4f97-a537-f73625ba869c/IMG_9508-2.jpg Blog - The Summer of Lenses Most of the work I’ve done has been captured through my Canon EF 50mm or 85mm prime lenses, with the former being my main weapon of choice. While you can always count on a 50mm being in my bag - especially my new-to-me 50mm macro, more on this in another blog - I’ve never really ventured out of these prime lenses much less a big league Canon red line lens. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/eaf5736a-82f9-4f33-ba53-3a47e092e50d/IMG_6712.jpg Blog - The Summer of Lenses A thought had always occured to me on how photographers would become so knowledgeable on lenses and other equipment or show up for a shoot dragging along crates of various lens sizes: How are you paying for all of that?? It wasn't until shooting an event in Nashville, TN in May when I was chatting with some gentlemen out in the venue's Queen's Garden (the images I caught of these two are fantastic, by the way) that one happen to be a photographer. After complimenting my clever hideout he asked what I was shooting with and I sheepishly told him (Canon EF 85mm 1.8). While it was a perfect lens for my current needs, talking to another pro I knew that he knew that we both knew - it could be better. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/539bf952-6083-43d0-9e85-ae06b4988f70/Tybee+22-101.jpg Blog - The Summer of Lenses That's when he told me - just rent lenses, man! We do it all the time! Do you really think we afford 3, $2000 (average) lenses for BOTH of us? Well, $#I&. It was in that moment that I knew that with the summer plans laid out in front of me: Indycar races in Detroit, vacations at the beach, travelling Michigan, & food work - this was my origin story. My Quest. My road to discovering how more money can equal more better in the world of photography. This is the Summer of Lenses. https://www.biographysocialmedia.com/blog/two-worlds-coming-together-over-food monthly 0.5 2022-11-04 https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/a2971faa-ea3f-4ea8-9b10-673839b5ddd9/IMG_9268.jpg Blog - Digging up childhood Gastronomical memories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/e025ec7a-932a-4caa-b372-3ecef910a52e/IMG_9308.jpg Blog - Digging up childhood Gastronomical memories While the job was a random find on a random freelance forum, this was a chance client meeting like never before. In my younger days, at the turn of the century, I had the opportunity visit Haiti twice - first over my 13th birthday & secondly over my 14th birthday. Talk about coming of age experiences. With the luxury of hindsight these experiences were instrumental in the creation of what and who I am now. With this perspective in tow I arrived at the job with props straight from the source, now two decades old. A few statues, little food dishes, Haitian toys, paintings, etc to help fill the table and bring it home. My favorite was a globe (not from Haiti) that I feature in the bento box from Hawaii where you can see the island of the food’s origin. How the Haitian artifacts survived the journey to this point, I do not know. https://images.squarespace-cdn.com/content/v1/61caa8b8134fc270887a37be/609c6483-a6ca-4f96-8140-b347f09ec079/IMG_9242.jpg Blog - Digging up childhood Gastronomical memories The session went well and we talked about the overall project, learning the aforementioned details about the event at the end of the week and her situation. While sharing with her the full scope of Biography Social Media's services beginning at content creation and spreading to social media management, website work, etc I could see the relief melt from her shoulders. Heavily focused on content syndication & pairing organic with paid content I developed & executed a plan that not only allowed her social media presence to grow over 115% in 2.5 days, content was shared over & over again, & user-generated content was developed but her food sold out at the event! At the end of the day, that's the only KPI that matters. To see the full gallery, hit the button below. 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